Brand Workshop
Our brand workshop is a collaborative experience designed to help you create a more cohesive, consistent, and complete brand.
Brand Workshop At-A-Glance
- Pre-workshop analysis of current brand and competitive landscape
- 5-6 hour workshop session hosted at the Olive & Company office
- Expert brand analysis and strategic recommendations
- Catered lunch, coffee, and refreshments provided
- Completed platform documentation provided as a workshop follow-up
Whether your brand is still young and looking to grow or finding itself at a crossroads and in need of a new direction, our brand workshop is structured to help you deconstruct the pieces that make your brand unique before reassembling them into a powerful tool that will help you strengthen relationships with your customers and position your company for success.
Through the 5-6 hour brand workshop, we’ll take you and your team on an introspective journey that examines the current state of your brand, your industry, and your audiences to help discover what makes your brand unique and tap into its true potential.
Our brand workshop will help your organization …
- Understand the essence of your brand and your audiences
- Identify the best market position to help drive growth
- Learn how to use core business strengths to accelerate performance
- Align team members around a single brand vision
- Define core brand values to guide organizational actions
Your team will walk away from the brand workshop with a clearer understanding of what sets your brand apart, and with renewed energy and excitement to continue building a strong, cohesive brand.
Brand Workshop Components
Brand Audit
Prior to the workshop session, we'll review your current brand positioning as represented on your website and other key communications.
Competitive Review
To compare and contrast current brand positioning and messaging, we'll review competitors across available touchpoints.
SWOT Analysis
We'll develop a preliminary brand SWOT analysis prior to the workshop, and refine it as part of a collaborative exercise.
Vision and Values
Working with your team, we'll define your brand vision and core values along with the other essential components of your brand platform.
Brand Position
To provide your team with a clear way to talk about your brand, we’ll collaboratively develop your brand position statement.
Key Audiences
Based on your team's knowledge of target audiences and their behavior drivers, we'll work to develop audience persona profiles.
Message Themes
To connect your brand to your audiences, we'll develop key message themes to be used in marketing and sales communications.
Platform Exercises
Throughout the day, brand elements will be brainstormed and refined through collaborative, team-building exercises.